"The Vera" is a post-industrial boutique Hotel located in a historic, turn-of-the-century neighborhood in downtown Tel Aviv. The heart of the city beats just beyond our doorstep, offering restaurants, bars, hubs and business center.
The Vera hotel's refreshing approach to sustainability and focus on the local, comes from the belief that a hotel can be a window to it's community and should create an environment that will enrich the experience of the knowledgeable modern traveler. Our guiding concept, a local anthology, brings each element of the hotel to tell it's local story: Hand crafted toiletries, local manufactured furniture etc. The hand lettering graphic language is showing the person behind the hotel writing his guests small notes.
Concept and Strategy | Branding | Art Direction | Environmental Design | Website